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The HP Small Business Community Wiki
Marketing tips and resources to build your brand and your business
You know the challenges of running your own small or medium business. So why not join a community of support? Share your small business marketing tips, tricks and success stories with your peers. Read our expert's blogs, tap into the business toolkit and start building your brand and your business today. » Get started, and join now. What is a wiki? It's a website you help build. Add your own page, edit existing pages, start a discussion thread and much more...it's easy! Check out our how-to wiki videos. |
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| Build a story for your business Most successful small businesses survive and thrive because customers embrace the vision of the owner. But when you're not personally available to share the gospel of your business, who or what will convert listeners into clients? Go to Branding Bootcamp and find out ... » Help HP & Sweetpea Bicycles build a brand » Watch the video Q&A! » Ideas for Sweetpea's marketing kit » Start building the story for your business | What's the biggest challenge for Sweetpea Bicycles? » Watch the entire Q&A series with small business owner Natalie Ramsland. |
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| Our members are just like you—small to medium business owners with great ideas, stories, challenges and resources to share. Check out these community highlights: | » Check out the HP SMB Community Blog » Review Member Success Stories » Experts Share Their Tips » HP Small Business Technology » Add a discussion topic
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Latest page update: made by Angelal22
, Jul 21 2008, 4:04 PM EDT
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About This Update
Edited by Angelal22
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Edited by Angelal22
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Keyword tags:
HP
marketing ideas
marketing tips
small business marketing
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(Showing the last 5 of 7 - view all)
| Started By | Thread Subject | Replies | Last Post | |
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| makemoneyonline32 | to make money online, be useful | 3 | Oct 2 2008, 10:06 PM EDT by Cashisking | |
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Thread started: Feb 19 2008, 4:27 PM EST
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I can't stress it enough...if you want to make money, and make money online, then make an effort to help others, especially the people who could help you. I can't count the number of people who come to me whining about not knowing how to make money online, and when I dig into their situation, it is their depressing "can't do it" attitude. Grab a lighter, burn that attitude, and then spend a creative moment thinking of what you can offer, and then go out and meet people who can help you, and offer them your skills and abilities. They will naturally come back to you and ask if there is something they can do for you.
It works like magic. |
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| ducttape | Sell the result, not the tool | 3 | Mar 21 2008, 12:03 PM EDT by redjeffe | |
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Thread started: Dec 13 2007, 3:52 PM EST
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We often get caught up in the whiz bang nature of the tools, products and services we offer, without stopping to think about what people really do with them.
Sometimes one of the smartest things you can do is take a tool and package it in new ways, with new names and uses - look no further than what they actually do, do with it and rename it that. An alert Duct Tape Marketing reader pointed out a fine example from Amazon. Instead of a laser level and stud finder, this enterprising marketer is selling a “laser decorating kit.” Now I know people have used these tools as such since they were invented, but naming it made it unique and I suspect opened some sales doors. What would stop you from packaging services and even processes in the same way? Got any good examples to share? |
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| DocintheWoods | New Member: What I can offer | 1 | Feb 24 2008, 8:25 PM EST by Angelal22 | |
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Thread started: Feb 21 2008, 1:40 PM EST
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Hi- I'm brand new here. The last comment by makemoneyonline32 suggested to be useful. So, before I ask for help, I thought I'd tell you what I can help others with. I've got a PhD in neuropsychology and behavioral medicine, and was a professor of physiology and pharmacology at Georgetown U. I can offer free thoughts/consults on anything related to health, health care, medicine, staying well, avoiding bad medical advice, etc. Feel free to contact me. I now semi-retired, working as a holistic health practitioner. (with strong science base). I only do what works and makes sense.
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Keyword tags:
Health and wellness advice
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| ducttape | What would the perfect small business CRM look like? | 1 | Jan 16 2008, 8:01 AM EST by ducttape | |
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Thread started: Jan 8 2008, 8:29 AM EST
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CRM as a category is tough for the small business because there will always be the balancing act of “too much or too little” and “return vs. upkeep.” CRM or at least tracking leads, nurturing leads and converting, reconverting and partnering with leads will always be a good thing. Once you more than about 10 such leads, keeping it all in you head, or in the head of a person that walks out into the street everyday, get dicey. And yet, looking for another CRM fix to cure your poor processes or cultural dysfunction can be more of a waste than a productivity gain.
You can read more here http://www.ducttapemarketing.com/blog/2008/01/07/what-would-the-perfect-small-business-crm-look-like/ |
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| ducttape | You must start and grow a blog in 2008! | 0 | Jan 5 2008, 9:16 AM EST by ducttape | |
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Thread started: Jan 5 2008, 9:16 AM EST
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I know you are getting tired of hearing about blogs as marketing tools, but they are still one of the best return on investments for a small business.
Here’s why: 1) It makes it very easy to update your web presence - easy is good because easy gets done 2) Locally you can use a blog to gain exposure that your competition can’t 3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking 4) The daily and weekly chore (that may be how you initially view it) of producing written content will make you a much better communicator, marketer and salesperson - it’s the killer activity |
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(Showing the last 5 of 7 - view all)