Location: Case Study: Sweetpea Bicycles

Discussion: Share your experience, advice or suggestionsReported This is a featured thread

Category: Discussion Forum / General Discussion
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kate_sheofsky
kate_sheofsky
Share your experience, advice or suggestions
Apr 29 2008, 9:31 PM EDT | Post edited: Apr 29 2008, 9:31 PM EDT
Send us your thoughts by replying to this thread. 1  out of 1 found this valuable. Do you?    
dforsch
dforsch
1. RE: Share your experience, advice or suggestions
Jul 23 2008, 1:00 PM EDT | Post edited: Jul 23 2008, 1:00 PM EDT
"Send us your thoughts by replying to this thread."
Sweetpea states that they design and build bikes exclusively for women, but in reviewing the video, price lists, clothing, business cards shown on the wiki, it is not evident that they are focused on women. So far, the marketing collateral and image come across as just custom bikes, not custom bikes for women. 1  out of 1 found this valuable. Do you?    

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