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Discussion: Sell the result, not the tool
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 ducttape |
Sell the result, not the tool
Dec 13 2007, 3:52 PM EST We often get caught up in the whiz bang nature of the tools, products and services we offer, without stopping to think about what people really do with them. Sometimes one of the smartest things you can do is take a tool and package it in new ways, with new names and uses - look no further than what they actually do, do with it and rename it that. An alert Duct Tape Marketing reader pointed out a fine example from Amazon. Instead of a laser level and stud finder, this enterprising marketer is selling a “laser decorating kit.” Now I know people have used these tools as such since they were invented, but naming it made it unique and I suspect opened some sales doors. What would stop you from packaging services and even processes in the same way? Got any good examples to share? 5 out of 5 found this valuable. Do you? |
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chrisaff chrisaff |
RE: Sell the result, not the tool
Jan 4 2008, 6:08 PM EST Thanks for these tips. I agree that when it comes to marketing it's making the small changes and tracking the results that make the big difference 1 out of 1 found this valuable. Do you? |
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ducttape |
RE: Sell the result, not the tool
Jan 5 2008, 9:17 AM EST Yes, whatever gets measured, gets improved. Do you find this valuable? |
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redjeffe redjeffe |
RE: Sell the result, not the tool
Mar 21 2008, 12:03 PM EDT What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers Do you find this valuable? |