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As a small business owner I've found that I can't be all things to all people. A small business owner must have the wisdom and the discipline to taget a certain segment of his market, and focus his marketing and sales efforts to selling that sement. It may initially require turning some business away because it is not a good fit. This is very difficult to do when just starting out. Most business owners will take any business initially. Of course, this also requires the vision to discern exactly who your ideal client is and how to focus your marketing efforts to drawing that group of individuals to your product or service. It all begins with an individual assessment of what your target market is. After that it's relatively easy to design a logo, develop a core marketing statement, mission statement and correlate all your marketing materials (brochures, business cards, letterhead, envelops, etc.) to covincing your particular target client that your product or service is best suited for them. I'd really be interested to hear some other opinions on this very important aspect of "growing" a small business.

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