What's the Picture of Your Business When It's Done?This is a featured page

Duct Tape Marketing: What’s the picture of your business when it’s done? - dirtylaundryMichael Gerber, author the E-Myth books, used to ask me that question and I have to tell you that it rings immediately as both very necessary and completely absurd.

Sometimes, when you are just getting started, you have this picture of what you want your business to be like, act like, be thought of like, but then you dive in and forces of doing the work to make a buck cause a series fog to roll in.
I think it’s absolutely essential that you step back often and take a look at your business from the unattached, back row seats of the auditorium, (the place where no critics sit) and in that looking - ask yourself the question - what is the picture of my business when it’s done?

You may never have a right answer, or a complete answer to that impossible question, but without that focus on where you are headed, what the experience is that you would like to have, you will never know if you are on track and you will risk always serving the whims of your business rather than building a business that serves your life.



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movinman Market Segmentation 0 Jan 15 2008, 11:36 PM EST by movinman
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As a small business owner I've found that I can't be all things to all people. A small business owner must have the wisdom and the discipline to taget a certain segment of his market, and focus his marketing and sales efforts to selling that sement. It may initially require turning some business away because it is not a good fit. This is very difficult to do when just starting out. Most business owners will take any business initially. Of course, this also requires the vision to discern exactly who your ideal client is and how to focus your marketing efforts to drawing that group of individuals to your product or service. It all begins with an individual assessment of what your target market is. After that it's relatively easy to design a logo, develop a core marketing statement, mission statement and correlate all your marketing materials (brochures, business cards, letterhead, envelops, etc.) to covincing your particular target client that your product or service is best suited for them. I'd really be interested to hear some other opinions on this very important aspect of "growing" a small business.
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