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| ducttape | Sell the result, not the tool | 3 | Mar 21 2008, 12:03 PM EDT by redjeffe | |||
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Thread started: Dec 13 2007, 3:52 PM EST
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We often get caught up in the whiz bang nature of the tools, products and services we offer, without stopping to think about what people really do with them.
Sometimes one of the smartest things you can do is take a tool and package it in new ways, with new names and uses - look no further than what they actually do, do with it and rename it that. An alert Duct Tape Marketing reader pointed out a fine example from Amazon. Instead of a laser level and stud finder, this enterprising marketer is selling a “laser decorating kit.” Now I know people have used these tools as such since they were invented, but naming it made it unique and I suspect opened some sales doors. What would stop you from packaging services and even processes in the same way? Got any good examples to share?
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| DocintheWoods | New Member: What I can offer | 1 | Feb 24 2008, 8:25 PM EST by Angelal22 | |||
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Thread started: Feb 21 2008, 1:40 PM EST
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Hi- I'm brand new here. The last comment by makemoneyonline32 suggested to be useful. So, before I ask for help, I thought I'd tell you what I can help others with. I've got a PhD in neuropsychology and behavioral medicine, and was a professor of physiology and pharmacology at Georgetown U. I can offer free thoughts/consults on anything related to health, health care, medicine, staying well, avoiding bad medical advice, etc. Feel free to contact me. I now semi-retired, working as a holistic health practitioner. (with strong science base). I only do what works and makes sense.
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| makemoneyonline32 | to make money online, be useful | 0 | Feb 19 2008, 4:27 PM EST by makemoneyonline32 | |||
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Thread started: Feb 19 2008, 4:27 PM EST
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I can't stress it enough...if you want to make money, and make money online, then make an effort to help others, especially the people who could help you. I can't count the number of people who come to me whining about not knowing how to make money online, and when I dig into their situation, it is their depressing "can't do it" attitude. Grab a lighter, burn that attitude, and then spend a creative moment thinking of what you can offer, and then go out and meet people who can help you, and offer them your skills and abilities. They will naturally come back to you and ask if there is something they can do for you.
It works like magic. |
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| ducttape | What would the perfect small business CRM look like? | 1 | Jan 16 2008, 8:01 AM EST by ducttape | |||
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Thread started: Jan 8 2008, 8:29 AM EST
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CRM as a category is tough for the small business because there will always be the balancing act of “too much or too little” and “return vs. upkeep.” CRM or at least tracking leads, nurturing leads and converting, reconverting and partnering with leads will always be a good thing. Once you more than about 10 such leads, keeping it all in you head, or in the head of a person that walks out into the street everyday, get dicey. And yet, looking for another CRM fix to cure your poor processes or cultural dysfunction can be more of a waste than a productivity gain.
You can read more here http://www.ducttapemarketing.com/blog/2008/01/07/what-would-the-perfect-small-business-crm-look-like/
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| ducttape | You must start and grow a blog in 2008! | 0 | Jan 5 2008, 9:16 AM EST by ducttape | |||
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Thread started: Jan 5 2008, 9:16 AM EST
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I know you are getting tired of hearing about blogs as marketing tools, but they are still one of the best return on investments for a small business.
Here’s why: 1) It makes it very easy to update your web presence - easy is good because easy gets done 2) Locally you can use a blog to gain exposure that your competition can’t 3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking 4) The daily and weekly chore (that may be how you initially view it) of producing written content will make you a much better communicator, marketer and salesperson - it’s the killer activity |
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| ducttape | What's the single most effective way for you to generate new business? | 0 | Aug 31 2007, 4:01 PM EDT by ducttape | |||
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Thread started: Aug 31 2007, 4:01 PM EDT
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If you've figured out a great way to get new business then share it here and let others know about it. Also, I'm wondering if you fully leverage this knowledge and focused on making it your primary marketing and branding strategy.
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| JFleming | What project or idea are you exploring for your business? | 2 | Aug 29 2007, 2:41 PM EDT by Angelal22 | |||
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Thread started: Aug 15 2007, 2:30 PM EDT
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Maybe it's testing a new email newsletter design, or sending flyers to a targeted list. We'd sure love to hear what new idea has you intrigued with its possibilities.
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