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| For any business, it’s important to know what’s special about your product or service. And for Sweetpea Bicycles, Natalie Ramsland knows that a custom-made bicycle isn’t a unique proposition in and of itself. What does make a Sweetpea Bicycle unique is the overall experience, and that’s why Natalie wants to develop a “story” that engages her customers throughout the business cycle from customer acquisition and conversion to bike building, delivery, and repeat business. So, what's your story? How can you differentiate your business from the competition? If your company’s service or product is one-of-a-kind, then its unique qualities are easy to describe and market. On the flipside, if your product or service is but one of many – say you’re one of 30 landscapers in your part of town – you need to find and give a reason for customers to select you versus the competition. Make it easy for them to do so. Here's how to get started: Use this free questionnaire to help you identify the distinguishing factors that make your business stand apart from the competition. Then you can use these characteristics to build a "story" and create professional-looking marketing materials (such as brochures, websites, newsletters, direct mail and more) that will differentiate your business from the competition. (Note: The download is for you to keep, use, and reference as your build your story. We are not asking you to share any information with HP.) Next up: Natalie will work with Logoworks and the HP Small Business Community to build a branding plan for Sweetpea Bicycles. Resources to help: From HP
From Small Business Trends, led by small business expert Anita Campbell  » A one-page marketing plan anyone can use » Best-kept marketing secrets: 100 Experts Dish with their Marketing Secrets (eBook) » Why social media should be a key ingredient in your marketing mix From the Influential Marketing Blog, by Rohit Bhargava  » How to build your personal brand» Personality marketing |
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Angelal22 |
Latest page update: made by Angelal22
, Feb 11 2009, 12:06 AM EST
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Keyword tags:
branding bootcamp
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small business marketing
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