New HP eBook: “Nine Steps to Outstanding Market Success”This is a featured page

SMB Community Blog - Small Business Expression Center



Anneliese Olson

May 20, 2008


Have you wondered what eBooks are? Do you ever wonder what next step you should take to catapult your business to the next level? I had a conversation recently that should help answer both questions for you.

small biz eBookI sat down with marketing expert Oliver Fritsch, the creative mind behind HP’s eBook “Nine Steps to Outstanding Market Success”. Oliver is the CEO of Cendesic, a full service search and digital marketing agency. “Nine Steps to Outstanding Market Success” is a new book for small business owners that’s geared at providing actionable marketing and sales advice. The advice is practical, a breeze to read, and each chapter is full of checklists, worksheets and tips.

You can download this book free from HP.com for the six months before its official publishing date (a $39.95 value). The first three chapters are available for download now, and a new chapter is available for download each month. This month’s topic is “Prospecting.” It really focuses you in on thinking about who your customers are and how you approach and manage them in the best way.

During our interview, Oliver talked about why he started a small business and the freedom he feels due to owning his own business. Oliver shared some great thoughts during our conversation about how to get started with your business. Have a listen to Oliver’s insights and advice now.

To listen to our entire SMB Community Podcast series, go here.

category: community podcast series


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