A Wetpaint Site

Jake Burton

Think big. Start small.

In this HP video highlight reel, Jake Burton describes how he started Burton Snowboards. While his company has grown to be the top brand in a $2.4 billion industry, the passion, perseverance, and imagination it took to get there may just remind you of another company ... yours!

» See the full video and get more branding insights from Jake Burton at hp.com/burton.

Tell Us: What Burton Tips Will You Try?

Now that you've heard the Burton story, take a moment to share what you think. What resonates? What doesn't? What inspires you?

» Make a comment

Home | Learn | Create | Share | Watch

cmdtracy	Latest page update: made by cmdtracy , Dec 21 2007, 6:34 PM EST (about this update About This Update Moved from: Home - cmdtracy No content added or deleted. - complete history)
	Keyword tags: burton snowboards small business insights starting a business More Info: links to this page

Threads for this page

taraprintingplus

Series 13

Dec 6 2007, 9:46 PM EST by taraprintingplus

Thread started: Dec 6 2007, 9:46 PM EST Watch

www.series13.com In an opportunity to partner with Burton, our team at HP has created a custom snowboard for our "Everyday Achiever" inside our team. Maybe you have a way to present your brand differently through a product or service that you can create or support. Connecting and communitizing is key for small businesses to grow their brand with complimentary brands. Check out Series 13 and see how creative emerging designers are getting to align their small business with Burton's brand and medium business!

Do you find this valuable?

Keyword tags:

Post reply

ducttape

Do you have the passion?

Oct 7 2007, 1:34 AM EDT by taraprintingplus

Thread started: Aug 31 2007, 4:14 PM EDT Watch

Ideas are a dime a dozen, the real thing that makes small business ownership a thrill is the passion for doing something that's fun, worth doing, or just down right never been done. Passion isn't the only success ingredient, but without is all you've got is a really hard job.

1 out of 1 found this valuable. Do you?

Keyword tags:

Post reply

Show Last Reply

taraprintingplus

Good inspiration...but what step do you take first?

Sep 5 2007, 12:47 AM EDT by Angelal22

Thread started: Sep 1 2007, 11:38 PM EDT Watch

I appreciate Jake's business story...but how do we make it easier for small businesses to take teh first step? Where do you start...your company name, your brand identity, trademarking or making sure your product has a patent? Do you use a lawyer...or use the internet to LLC your company. It would be great to get more details here to small businesses that want more than just the marketing side of business start up.