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Ideas for Sweetpea's Marketing Kit
| Natalie needs to budget time, money and resources for her branding plan. Sweetpea Bicycles is still in start-up stage, so keeping costs down is vital. Natalie has considered using HP’s free marketing templates to create an integrated look and feel, but she's decided that a custom, professional design is the best option for Sweetpea’s sophisticated story, business model and to address the following needs: · Logo variations that work in multiple places (on bikes, on brochures, etc.) · Custom postcard templates of the customer’s unique bike building process · Customizable brochure · Video brochures and customer testimonials · Ability to print marketing materinals in the office as needed Plus, Natalie wants to update the current Sweetpea Bicycles marketing kit to use any new logo and add some new items: · Website · Blog · Business cards · Price lists · Branded Clothing and Accessories · Letterhead (new) · Invoices (new) Come back soon for Phase 2: Creating the Branding Plan, and we’ll walk you through Sweetpea’s design process with MarketSplash by HP. We’ll ask you to vote for your favorite designs, marketing tools, and share your ideas and tips. Plus, we'll answer your questions.
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cmdtracy |
Latest page update: made by cmdtracy
, Jan 9 2009, 4:47 PM EST
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Edited by cmdtracy
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Keyword tags:
branding bootcamp
hp
small business marketing
sweetpea bicycles
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| Started By | Thread Subject | Replies | Last Post | ||
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| joy0803 | Ideas for Sweetpea's Marketing Kit | 0 | Jul 24 2008, 12:37 PM EDT by joy0803 | ||
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Thread started: Jul 24 2008, 12:37 PM EDT
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My thought for your logo would be to add a picture of an artistic sweetpea to your bicycle. Don't just use words for your logo. The use of artwork for your logo creates an image in the customer's mind and actually helps the customer remember your business name better. Remember "A picture is worth a thousand words".
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