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Get Ready for a Sweet Ride
John Jantsch
August 27, 2007
I'd like to be one of the first to welcome you to HP's SMB Community. I'm pretty excited about the potential for this community to grow by employing the latest technology tools, sharing success stories and learning from experts and peers.
One of the things I'll be working on here is the interactive branding of an "Everyday Achiever" called Sweetpea Bicycles. You can read more about them here.On this blog, I'm going to participate in the conversation and take a periodic look into the most compelling, relevant and practical marketing strategies and tactics practiced by successful small business owners, including Sweetpea founders Natalie and Austin Ramsland.
Let's get rolling, shall we?
So What’s Your Story
Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.”
Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this than your story.
Sweetpea Bicycles has a pretty compelling story. This young female architect, becomes a bike messenger, becomes a bike builder, wields a welding torch, now has a waiting list for her product. There's so much I can work with there it's almost unfair. One of the core rebranding elements for this company must include an impactful telling of their story as one of the core marketing messages.
Your marketing materials should include a page that gives the reader a peek behind the veneer at what you and your company are really all about.Tell your prospects why you started your company, why your service is your passion, how you overcame adversity, what you do wrong, what your dreams for your company are, and who your heroes are. In other words, let them see the real you.
This may seem a bit odd for a marketing piece, but sincerity can go a long way towards helping you build trust with your prospects.
People want to connect with the companies they do business with and when they can learn what you really stand for, your story . . . it’s hard not to like you.
category: growing your business
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Latest page update: made by kate_sheofsky
, Aug 27 2007, 2:23 PM EDT
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