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Do you have a chief creativity officer in your business?
Anneliese Olson
February 11, 2008
Creativity is a skill that all businesses need to have. However, creativity isn’t always something that comes naturally. As a small business owner, you probably have many hats to wear. You are the owner, manager, accountant, product developer, supply chain manager and marketing director all in one.
At HP, we are big enough to have different people in all of those roles, and in some cases, we have entire departments covering a particular function. There are times when acting like a small business comes in handy. For example, small businesses are started out of passion and creativity; that is a great thing for a larger business to remember.
We have a person in our group that helps our “large” organization remember our passion, our creativity and our customers; her name is Tara Agen. Tara is our Small and Medium Business “Chief of Staff” in the HP Imaging and Printing Small Business group here in the US. She is responsible for keeping the group on strategy (and she makes sure our boss stays on track J) but she also moonlights as our “Chief Creativity Officer” (I made that title up for her).
She manages to both generate new ideas and help guide us down the path to get those ideas kicked off. She has great vision and has a knack for planting seeds of creativity everywhere in our organization. She sees trends in the technology industry and draws connections for various teams in our group for how we might apply them. She reminds people that they need to look up from their desks and their day-to-day job and pay attention to things around them. Most recently, she has been an internal champion for our Print 2.0 initiative and making sure we stay relevant to customers like you.
I had a chance to talk to Tara recently at our FY08 Small Business kick-off. You can listen in on our conversation here. She cares a lot about small business customers and their perspective. You can also catch her blogging in various locations on the web (here on the SMB Printing Community, you can see her as TaraPrintingPlus).
Do you have a chief creativity officer in your business? Is that you? What kind of things do you need creative help with to run your business?
category: community podcast series
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, Feb 11 2008, 7:30 PM EST
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