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New HP eBook: "Nine Steps to Outstanding Market Success". HP Talks with Author Oliver Fritsch

Anneliese Olson
May 20, 2008


Have you wondered what eBooks are? Do you ever wonder what next step you should take to catapult your business to the next level? I had a conversation recently that should help answer both questions for you.
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How a Chat with HP can save you time and headaches!

Anneliese Olson
May 14, 2008

Shopping for tech products can be a chore. Often that’s because it’s difficult to find a quick answer to a simple yet vital question.

Who hasn’t experienced the pain of shopping in a big box store and not being able to find someone – anyone -- with enough expertise to explain a product feature or comparison product? And while websites are packed with info to help you easily research a purchase decision, not every question gets asked and answered on the FAQs page ...
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HP and Staples: Serving SMB Customers is our job

Anneliese Olson
April 8, 2008

Serving SMB customers is at the heart of what I do here at HP. I had a great conversation recently with someone else who cares a lot about those same customers. I’m excited to share with you the first channel partner interview we’ve done via podcast for this community.
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Do you have a Chief Creativity Officer in your business?

Anneliese Olson
February 11, 2008

Creativity is a skill that all businesses need to have. However, creativity isn’t always something that comes naturally. As a small business owner, you probably have many hats to wear. You are the owner, manager, accountant, product developer, supply chain manager and marketing director all in one ...
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Manage your printing with HP Smart Printing Services

Anneliese Olson
February 5, 2008

I have talked to a number of small business customers over the years and one statement I hear time and time again is that you are willing to consider anything that would save you time and money. You are in business because you have passion and expertise in a particular product, service or experience you can deliver; you are not in business to make technology decisions …
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Buy from the Channel or Buy Direct? HP Lets the Customer Decide

Anneliese Olson
November 27, 2007


HP gives small business customers options of where and how to buy their products, solutions and services- and we've been doing it for a long time. We have a large network of channel partners who service you. We also have our own direct selling motions to buy direct from HP, whether it be from our website, our call center or our direct sales reps. We get questions from you, our customers and channel partners, about HP’s go-to-market strategy and whether we are trying to prioritize one selling motion over another. I figured it was time to tackle the conversation directly ...
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How to "Go Green" with your Business or Office

Anneliese Olson
November 12, 2007


I found another piece of content that I wanted to share with you. Here is a podcast interview with one of HP’s environmental stewards, Dave Lobato. He had a great conversation about what businesses are looking for when they go green and what tips he has for how offices can go green ...
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Marketing 2.0- Why HP is doing it and why you should too

Anneliese Olson
November 9, 2007


Wow! Web 2.0 has really changed how I think about things … seeing what opportunities are being created by it is exciting, whether they are new ways of conducting business or new ways to promote an idea or business. Everyone is learning this new world as they go; at HP, we are learning too ...
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What Do SMBs Need to Know About Multi-function Printers?

Anneliese Olson
August 30, 2007


I had the chance to sit down last week and have a discussion with Bill Avey, Director for the US Multi-function Printing (MFP) Business. Bill is a funny guy who is full of energy, both personally and professionally. He shared some great examples and success stories about how people manage the world of “digital convergence”…
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Printing's Impact on Productivity

Anneliese Olson
August 27, 2007


Here are a few additional excerpts from the interview I did with Scott Tuthill. I realize people don’t think about printing every day the way we do at HP. However, we want to make sure you understand the impact good printing decisions can have on your day-to-day business, your productivity, and your bottom line. I asked Scott about how a customer could start thinking about these things...
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A View of SMB from the Top

Anneliese Olson
August 16, 200


Introducing our first interview in our Community Podcast series: A View of SMB from the Top! I hope you can take a few minutes to listen to my interview with Scott Tuthill, Vice President of our SMB business and our Americas LaserJet business. Scott is a guy with a lot of experience and insight in the printing and imaging industry so I wanted to share that with you. He also happens to be my boss, and his view from the top of how we think about our products, services and experiences from HP imaging and printing, to you our customer, is the key to a better relationship with you…
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Welcome to the SMB Community Podcast Series

Anneliese Olson
July 27, 2007

Finally...our first SMB podcast is here! Take a listen to the introductory podcast for our Small and Medium Business Community blog- a verbal invitation to join the dialogue. Hopefully, you can hear the passion in my voice- I want to hear from you…
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