Case Study: Sweetpea BicyclesThis is a featured page

Sweetpea Bicycles: The story to date

What do you get when you cross a former bicycle messenger and architecture student? Natalie Ramsland, co-founder and master welder of Sweetpea Bicycles.

Sweetpea Bicycles“I had been in architecture school. I knew I loved design but I kept finding that no matter what I designed things related to bicycles. And eventually I just gave in. I decided to join my loves and build bike frames for women.”

That was about 2 years ago. With husband Austin, Natalie has grown Sweetpea Bicycles into a budding small business with an 18-month waiting list as women bicyclists embrace the idea that a bike built just for them is the perfect vehicle.

But with growth comes growing pains, and Sweetpea is now at the point of needing a cohesive brand identity and print materials to help tell their story and strengthen customer relationships.

HP and Sweetpea Bicycles invite you to join their Branding Bootcamp and share your opinions and tips as we build their branding identity.

Case Study-- update - Crafts, ideas and print projects
» Video Q&A: Understand Sweetpea's needs
» Ideas for Sweetpea's marketing kit
» Start building your story



» Coming soon: Phase 2: Creating the branding plan
» Coming soon: Phase 3: Design & vote on branding identity
Review Sweetpea Bicycles's current marketing materials
Price Cards:
Marketing Pricelist		 Business Cards:Business cards Shirts:
Sweetpea Shirts

» Have an idea for Sweetpea? Add a comment
» View Sweetpea's gallery
» Visit Sweetpea's blog and store
» Share your experience, advice, or suggestions

(Note: To leave a comment, please first join the HP SMB Community Wiki.)




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New: Video Q&A with Sweetpea Bicycles

Natalie answers questions about Sweetpea's marketing needs and challenges. See the entire Q&A.



 See more Q&A.



Watch to learn more about Sweetpea's Story










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kate_sheofsky Share your experience, advice or suggestions 1 Jul 23 2008, 1:00 PM EDT by dforsch
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kate_sheofsky Submit a question to Sweetpea Bicycles or HP 0 Apr 29 2008, 9:30 PM EDT by kate_sheofsky
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