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Branding Bootcamp: Build your company’s story
Anneliese Olson
May 6, 2008
 | Does your business have a brand? Can you rely on your brand to represent your company? More importantly, does your business have a story? Is it easy for people to understand your value proposition? If you answered no, or you are at least scratching your head, you need to take a look at HP’s Branding Bootcamp. |
Branding Bootcamp is a new offering from HP that helps you and your business be more successful in communicating your brand’s value and telling your story. We are working with small business owners like you and walking them through the steps needed to build a better brand.
 | Our first case study features Sweetpea Bicycles, a small business in Portland, Oregon. Sweetpea wants to enhance and expand their marketing materials to cover customer acquisition, product manufacturing, and repeat orders from their existing customer base. But they’re not sure where to start. HP – with the help from the members in our Small and Medium Business Community –will take Sweetpea Bicycles through the process of developing a complete marketing kit, including a logo refresh, brochures, letterhead, postcards, and more. |
You can participate in the featured case studies by voting, contributing comments, asking questions and sharing your experience and expertise. Your opinions could possibly affect the design decisions that Sweetpea has to make, so make your voice heard.
 | In return, HP’s Branding Bootcamp will provide you with tools, templates and step-by-step guides for building your brand no matter what stage your business is in. HP will summarize each phase of Sweetpea’s Branding Bootcamp into free eBooks that you will be able to download and use for your business. Have some fun with this! Like all businesses, we at HP need to evolve and change too. To do that, we need to hear from you. What do you think about these tools? Do you have recommendations on how to improve them? Please share your thoughts by submitting a comment. |
category: printing
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, May 6 2008, 3:18 PM EDT
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