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Branding Bootcamp

HP, you, and the power of community:
Together, we can build a brand!
At HP, we're committed to helping you and your business succeed. While we’re well-known for delivering a lineup of award-winning products ranging from printers and PCs to servers, services and more for companies ranging from 1 to more than 100,000 employees, you may not know that we also offer tools, classes, templates, expertise and eBooks, and blogs that are free and available to you and your business 24x7.

As good as these tools and templates are at helping small businesses get off the ground, we're betting that you'll get even better results if we help you learn how to use them. Going further, we want to get your input on how to make these tools, templates and services even better for your business – and for other businesses.

So HP is asking for your help.

We invite you to add your voice to the discussion as we harness the power of community to help small businesses succeed, one story at a time. Right here. Starting now.

What is Branding Bootcamp?
HP Print Studio Marketing Templates

Whether your business is just launching or has been in the black for years, your brand is – or should be – as unique as you are. Your “story” is often the reason customers decide to spend money with you.

Branding Bootcamp will help you develop the story of your business. Whether you need a logo, a brochure, a direct mail postcard, letterhead, mailing labels, or a website with a robust e-commerce engine or all of the above, we – HP and this Community – will work to provide the answers, guidance, resources and camaraderie to help you develop the marketing materials you and your business need to succeed – without breaking the bank.

So join us as we unveil case studies featuring real small and medium –sized businesses. Add your opinion to the discussions. Vote in our polls. Share your experience and expertise. And ask questions.

Your contributions and opinions matter and can affect the decisions the participating companies make throughout their Branding Bootcamp experience.

Branding Bootcamp eBooks
Case Study: Sweetpea Bicycles

Each case study will be presented in phases that mirror the real-life planning, ideation, creation, testing and launch stages of a brand identity introduction. Each phase will be made available to you as a free downloadble eBook chapter that you can use for your business. At the conclusion of each case study, we'll compile all the chapters plus additional expert feedback and tips into one complete eBook that you can use and share.

Are you ready? Get started with our first Branding Bootcamp case study: Sweetpea Bicycles.

Branding Bootcamp-- V2 - Crafts, ideas and print projects

Case Study: Sweetpea Bicycles

Natalie Ramsland of Sweetpea Bicycles wears a lot of hats. She does everything from building bikes to writing the company blog. Natalie knows she needs more than a great custom-made bike to succeed. Creating a complete business identity kit – one that will help capture new customers, keep existing clients coming back, and turn happy customers into Sweetpea evangelists -- is a key tool to grow and thrive.

Follow the Sweetpea story, and help HP build their brand by sharing your tips, suggestions, and experience (and perhaps learn something for your business):

» Current Phase: Building the Sweetpea Story
» Coming soon: Creating a branding plan
» Coming soon: Design, test, & vote

HP Creative Studio for Business	MarketSplash	Small Biz Templates	9 Steps to Marketing Success eBook
Your company's source for marketing materials and business tools. » Visit the Creative Studio	Let professional designers help you build your brand. » Learn more about MarketSplash	Bring your marketing materials to life with our custom design and print tools. » View marketing resources on hp.com	Get inspiration and guidance on how to take your marketing to the next level with this free eBook from HP. » Download this free eBook

Discussion Topic of the Week:
» What's your favorite brand? Tell us why.

More from the HP Community Wiki
» SMB Community Blog:
New Podcast! HP & Staples: Serving SMB customers is our job

» You've got questions, we've got answers:
Submit your questions and our HP experts will post their replies right here in this community.

cmdtracy	Latest page update: made by cmdtracy , Jan 9 2009, 4:56 PM EST (about this update About This Update Edited by cmdtracy 11 words deleted view changes - complete history)
	Keyword tags: brand branding bootcamp brochures hp logos marketing materials marketing tips small business marketing More Info: links to this page

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kate_sheofsky

What's your favorite brand?

Jan 2 2009, 1:54 AM EST by NYK007

Thread started: Apr 29 2008, 9:27 PM EDT Watch

Let the community know what your favorite brand it by replying to this thread. And be sure to tell us why!

0 out of 1 found this valuable. Do you find this valuable? Do you?

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kate_sheofsky

You've got questions...

Apr 29 2008, 9:26 PM EDT by kate_sheofsky

Thread started: Apr 29 2008, 9:26 PM EDT Watch

HP's got answers. Submit your questions by replying to this post and one of our experts will respond here on the community.

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The HP Small Business Community Wiki	Community Podcast Series	Growing Your Business
SMB Community Blog	What would the perfect small business CRM look like?	Design Industry
You must start and grow a blog in 2008!	Start Building Your Story	Ideas for Sweetpea's Marketing Kit
Share your experience, advice or suggestions	Case Study: Sweetpea Bicycles	Video Q&A: Understand Sweetpea's Needs

Branding Bootcamp

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