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Blog Contest: Marketing
| The "Marketing" blogs that rang most true to you! Thank you for voting for your favorite Marketing blog! The winning blogs — in this and the other categories — are now available for download in a customized HP eBook. » Download the Top 3 Marketing blogs eBook » Back to categories |
The winning blog
 | TechCrunch Top Ten Things You Can Do To Get Blogged Our primary goal here at TechCrunch is to profile new web 2.0 companies. Finding and experiencing what new companies have to offer is exciting for us. It what gets us up in the morning. We are honestly deeply passionate about this stuff. Usually, the passion, drive and intelligence of the creators is reflected in the company or product they create. And even if a product is very young and/or doesn’t necessarily have a high chance for commercial success, there are usually features that carry our mutual thinking on web 2.0 further along. We try very hard to dig for those forward-thinking features and highlight them on this site. Doing one thing in a spectacular and inspiring fashion and nine things stupidly is far, far better than doing ten things “well”. “Well” is boring. September 8, 2005 |
Second place
 | Small Business Trends Five Reasons For Small Business Owners To Blog Why do small business owners write on blogs? With millions of people worldwide doing it, blogging has become a major phenomenon of our time. (If you arrived here through a search engine and do not know what a blog is, well, you are reading one right now.) March 3, 2007 |
Third Place
 | Duct Tape Marketing How the perfect marketing plan would work Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. - That’s such a shame, but I think I’ve finally come to understand why this is. September 20, 2007 |
All Blog Entries
 | Searchblog Sell Side Advertising: A New Model? A while ago I read Ross Mayfield's post on "Cost Per Influence" advertising and thought to myself "That feels important, but I don't get it." Something was missing, or, put another way, I was missing something. So I gave Ross a call last week and we hashed through it. What I realized during our talk was that the premise for how he got to the idea of CPI was, to my mind, far more interesting than CPI itself, at least in the near term. August 26, 2004 The Database of Intentions The Database of Intentions is an idea central to the book I've been working on for the past year or so, which is tentatively titled "The Search: Business and Culture in the Age of Google" (Penguin/ Putnam/Portfolio 2004). As with many in this industry, it all started with the Macintosh. Back in the mid 80s I was an undergraduate in Cultural Antropology, and I had a class - taught by the late Jim Deetz, which focused on the idea of material culture - basically, interpreting the artifacts of everyday life. November 13, 2003 |
| | TechCrunch Top Ten Things You Can Do To Get Blogged Our primary goal here at TechCrunch is to profile new web 2.0 companies. Finding and experiencing what new companies have to offer is exciting for us. It what gets us up in the morning. We are honestly deeply passionate about this stuff. Usually, the passion, drive and intelligence of the creators is reflected in the company or product they create. And even if a product is very young and/or doesn’t necessarily have a high chance for commercial success, there are usually features that carry our mutual thinking on web 2.0 further along. We try very hard to dig for those forward-thinking features and highlight them on this site. Doing one thing in a spectacular and inspiring fashion and nine things stupidly is far, far better than doing ten things “well”. “Well” is boring. September 8, 2005 |
 | Ars Technica Product placement in the DVR era Fans of Arrested Development may remember a scene in the second season where actor Carl Weathers meets dysfunctional dad (and longtime never-nude) Tobias Funke at a local Burger King. "I'm trying to get them to underwrite a new TV project I'm working on, get some money in exchange for setting a scene here at Burger King," says Weathers as the Burger King sign appears prominently on the screen. March 19, 2006 |
 | Springwise Free photocopies for students An innovative Japanese company is offering university students free photocopies. This free love is made possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. For JPY 400,000, advertisers can have their message printed on 10,000 sheets of paper. April 4, 2007 |
 | 5 Blogs Before Lunch Strong Correlation Between Ad Spending and Buzz Generated in the Blogsphere Here's more proof that integrated advertising works. Since the dawn of advertising, multi-media campaigns (television, radio, newspaper, magazines, and now online and buzz marketing) have shown the best results for advertisers. Now, a new study reports that for new brands, there is a strong correlation between ad spending and buzz generated in the blogosphere. July 18, 2007 |
| | Small Business Trends Five Reasons For Small Business Owners To Blog Why do small business owners write on blogs? With millions of people worldwide doing it, blogging has become a major phenomenon of our time. (If you arrived here through a search engine and do not know what a blog is, well, you are reading one right now.) March 3, 2007 |
| | Duct Tape Marketing The proper way to stalk a journalist First off the title of this post was meant to get attention, I only mean stalking in it’s most polite form of course. You know you need to get your story told in the media, but you can’t seem to get anyone interested. The problem is you need to look at journalists as a target market - you need to get them to know, like and trust you just like you would a customer. October 7, 2007 What’s the picture of your business when it’s done? Michael Gerber, author the E-Myth books, used to ask me that question and I have to tell you that it rings immediately as both very necessary and completely absurd. Sometimes, when you are just getting started, you have this picture of what you want your business to be like, act like, be thought of like, but then you dive in and forces of doing the work to make a buck cause a series fog to roll in. October 3, 2007 How the perfect marketing plan would work Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. - That’s such a shame, but I think I’ve finally come to understand why this is. September 20, 2007 |
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