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Recession Ready Business Tips
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Jun 9 2008, 12:32 PM EDT by
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Thread started: Jun 9 2008, 12:32 PM EDT
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I was assembling a presentation my boss will give this week to our partner community. These are the businesses that help you make decisions on what technology and how to service small/medium company's IT needs.
The presentation focused on helping the partner companies be focused on smart things they can do to weather the recession and be ready for better economic times.
One of the best pieces of advice is to spend more on advertising/marketing of your brand. In tough times, most companies cut back on this level of spend; smart companies will figure out how to gain share and drive more valuable connections, messages and customer acquisition strategies.
Keep this one top of mind when the right opportunities to connect and interconnect your business present themselves.
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Positive Forum Experiences
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May 21 2008, 11:54 AM EDT by
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Thread started: May 21 2008, 11:54 AM EDT
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I received a message today from someone looking for money inside this wiki as a random request. I found strange and humorous. What has the internet evolved to?
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I'm Back
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May 16 2008, 3:40 PM EDT by
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Thread started: May 16 2008, 3:40 PM EDT
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OK...whoever invents the 1st universal password with ultimate security for online experiences...really wins. I would be delighted if it was someone inside our own SMB wiki community here for HP. I am just noticing it has been well over a month before I finally came back...after several times trying to reset my password and remember my log in name. UGH. I am so pleased with our new site, its new content direction, its aggregated contributors and of course, new members who keep joining. Tell us what you need via Angela or Kate (or Anneliese and myself). Thanks for being an HP customer!
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Kiva.org
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Mar 4 2008, 9:05 PM EST by
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Thread started: Mar 4 2008, 9:05 PM EST
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I read an article in Pink Magazine online (a new women's business magazine) about Kiva.org's co-founder, Jessica Flannery. As a small non-profit (like small business) she was inspired by Nobel Prize Winner who spoke at a her University to start Kiva. They have raised $23 million online to date and given 250,000 micro loans to businesses in over 40 countries. 2/3 of Kiva's borrowers are women! This kind of smart, inspirational business is something we should all learn from.
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I want a President Like My Father
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Jan 29 2008, 11:45 AM EST by
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Thread started: Jan 29 2008, 11:45 AM EST
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http://www.nytimes.com/2008/01/27/opinion/27kennedy.html?ex=1202187600&en=7ed3ba193ceb128b&ei=5070&emc=eta1
I am the daughter of a Kennedy Democrat. In memory of My Dad, James F. Agen, I need to post this very moving op-ed piece by Caroline Kennedy.
As a small business owner, recognize the importance of you as a business of the U.S. and a citizen. At HP, the founders, Bill and Dave, were very vocal about changing the world through their political, community and environmental involvement.
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2008 is going to be great!
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Jan 2 2008, 1:59 PM EST by
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Thread started: Jan 2 2008, 1:59 PM EST
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I have heard it from so many friends and family, 2008...is going to be great! I am positive that a new year means many people thinking about their resolution lists...which hopefully includes 'starts' and start up business ideas. Thanks for joining our HP SMB community!
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Too long
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Dec 6 2007, 9:42 PM EST by
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Thread started: Dec 6 2007, 9:42 PM EST
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It has been too long since I contributed. I have so many thoughts to share. In HP, our new fiscal year starts Nov 1, and it seems like we have spent so much time figuring out what customers like you want from us...printing, pc, and experience related. We have shared lots of content with you...please join and let us know what you want from HP. This is a great community to start connecting to HP, especially imaging and printing.
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Right Brainers in your business
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Nov 15 2007, 1:27 PM EST by
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Thread started: Nov 15 2007, 1:27 PM EST
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I would highly recommend you find the time, in between all you do as a small business person, to read: "A Whole New Mind" by Daniel H. Pink. Net/net, he discusses the reasons why 'right brainers" will rule the future and the importance. Accoding to Pink, as we enter the "Age of Abundance" from the "Information Age", we need to have 6 new senses: Design, Story, Symphony, Empathy, Play and Meaning!!! Enjoy this book!
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Thoughts About the Firestorms in So Cal
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Oct 27 2007, 5:37 PM EDT by
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Thread started: Oct 27 2007, 5:37 PM EDT
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I write this with knowledge of many HP colleagues who have gone through so much this week. We have a big part of our business operation in San Diego and I know that some of my co-workers have lost their homes. I create this comment and entry to really think about 2 important issues. 1. What can HP and what can we all do to help Small Businesses that will have to recover, rebuild and reenergize? 2. How can businesses and home owners build more environmentally and 'green?" What wil you do to help. Through HP, I am able to donate to my coworkers. In addition, I have 2 good firends that we are the run and shut down both their business doors (physically) and homes. My one friend was the only home on her block that survived the fire (she claims she had her brush and vegetation cut back this summer). I will be helping both of these friends in any way I can, too.
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taraprintingplus |
Inspiration Sandwich
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Oct 22 2007, 3:20 PM EDT by
taraprintingplus |
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Thread started: Oct 22 2007, 3:20 PM EDT
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I wanted to share one of my favorites authors, SARK, who has created a series of creativity books that I think Small Business owners would love. She approaches her content and writing through images and fun. She helps me think differently each day at work, at life and at love. You can find her in unique bookstores and also online! My first and contined favorite book of hers is Inspiration Sandwich!
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GREEN print - How you can help
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Oct 15 2007, 3:12 PM EDT by
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Thread started: Oct 15 2007, 3:12 PM EDT
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http://h20325.www2.hp.com/blogs/inkjet/archive/2007/10/06/4674.html
I am passionate about 'green + print" and you will see more here from me to help you think about how your small business can be smarter, more instrumental and more connected to how HP's imaging and printing business evolves around 'green." I am open to your ideas and suggestions, too. Check out the link above to see how you can be more green with what you print today. :)
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Lizprints blog
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Oct 10 2007, 5:41 PM EDT by
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Thread started: Oct 10 2007, 5:41 PM EDT
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This is a new blog on hp.com. www.hp.com/blogs Go to "Liz Prints" and see interesting ideas to do on your printer from a person in our Inkjet printer business. Enjoy!
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taraprintingplus |
Lovemarks and Word of Mouth Marketing for your Brand
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Oct 6 2007, 3:53 PM EDT by
taraprintingplus |
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Thread started: Oct 6 2007, 3:53 PM EDT
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This week, we invited Andy Sernovitz, an expert in Word of Mouth Marketing, to come to HP and share his thoughts on how to help companies be great around this marketing strategy, especially online. He had 2 ideas I loved most and want to share.
1. Use "Love" in your next meeting about something you want to do for your customers, your suppliers, your employees or yourself as it relates to your brand. It reminded me of a website: www.lovemarks.com. Kevin Roberts, CEO of a big ad agency conglomerate, Saatchi & Saatchi, wrote both the books and turned his thoughts into a movement.
2. You can get more of Andy's advice at: http://www.womma.org. One great idea from him: add a "tell a friend" button to your website, on all its pages, in order to get and produce more buzz for your business!
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What we Love about Web 2.0 10/3 entry
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Oct 3 2007, 1:06 PM EDT by
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Thread started: Oct 3 2007, 1:06 PM EDT
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This is from an online publication called Mediapost. It actually showcased an interview and story the created around a 500 person survey with people, 20+, have broadband access, participate in social networks, bought something for $200.
Enjoy this interview on MediaPost and understand how to incorporate into your business.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=68563&Nid=34903&p=440583
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10/1 Another Opportunity if your Small Biz is being a Film Director!
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Oct 1 2007, 3:45 PM EDT by
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Thread started: Oct 1 2007, 3:45 PM EDT
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http://www.youtube.com/projectdirect
GREAT opportunity for Film Directors that are small businesses! Entries start 10/7/2007!!! Good luck!
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10/1/07 Your Small Business as a Writer
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Oct 1 2007, 3:10 PM EDT by
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Thread started: Oct 1 2007, 11:15 AM EDT
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I have a few friends whose small business is their ability to be "the next" great Novelist! Amazon and Border's both announced a literary contest today.
http://www.forbes.com/feeds/ap/2007/10/01/ap4172271.html?partner=alerts
This is a great opportunity for any of you that are writers and/or have thought about this as truly your love...being a novelist! Good Luck if you have down this path!
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9/27 HP's Business Learning Center
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Sep 27 2007, 11:08 AM EDT by
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Thread started: Sep 27 2007, 11:08 AM EDT
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http://buscourses.com/index.jsp .
Check out HP's Business Learning center. It is in partnership with Forbes.com. There are several courses that may be of interest to our Small business community on Wetpaint:
SEO 101 (Search Enging Optimization)
Security and Spyware
Introduction to Microsoft Word 2007
This is a a FREE set of online courses that you can experience. I am going to take one of them to let you know my opinion on the content, the experience and the value.
Enjoy!
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September 26th - Is PR a Good Strategy for Small Businesses?
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Sep 26 2007, 12:47 PM EDT by
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Thread started: Sep 26 2007, 12:47 PM EDT
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I loved this article from chief marketer.com.
Here is the link: http://chiefmarketer.com/disciplines/publicrelations/small_business_pr_09232007/
Here is an excerpt from the article by Karla Jo: Helms
"Can Small Businesses Benefit From PR?
Size really doesn't matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena. Most entrepreneurs think of it as something that only large corporations have a budget for..
According to Friedman, print is where one will find a huge segment of one's buying audience. With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from antiques to zoology, print media holds mass appeal as a key source of entertainment and information.
There are several ways to approach the print medium, says Friedman.
1) Write a "tips" or "how to" article. This is one of the best ways to get free publicity in newspapers and magazines. Offer lots of valuable advice and make sure it's written well enough for a publication to run it without having to heavily edit. Be sure to include your credentials and other boastful information to support your position as an expert -- but be careful not to make the article a promotional piece. Editors are looking for content that will be informative to their readers, not a brag piece about you or your company.
2) Write an "opinion letter.
3) Create photo opportunities. Local newspapers are always looking for interesting photos and images.
4) Recycle your print coverage. Turn one media hit into multiple hits by sending a reprint of a weekly newspaper story about you or your company to an editor at a daily newspaper, along with a pitch letter offering a different angle. "
GO to the link! Start your PR plan now!!!
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Sept 20th - Customer Convergence
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Sep 20 2007, 9:03 AM EDT by
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Thread started: Sep 20 2007, 9:03 AM EDT
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I was able to attend a Thought Leadership Conference last week for HP. There were a number of companies there, both presenting and attending. The theme was how the customer experience for companies is changing. As you can imagine, a few presenters, like EA and Google, really showed an amazing amount of change due to the changes their customer experiences are presenting with communities and user generated content online. At EA, they have a "Community Management Team." I just love that group name. I do think that every copmany needs to have this function. If your business still looks like a business card online, then you really need to explore how to incorporate more changes, from the web 2.0 world, to your online experience. Review these great sets of articles on Busienssweek online: http://www.businessweek.com/smallbiz/special_reports/20070910doingbusine.htm?link_position=link1
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Sept 14th Entry
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Sep 14 2007, 1:13 AM EDT by
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Thread started: Sep 14 2007, 1:13 AM EDT
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Using my wiki...as a blog. I will just leverage my "comments" section on my profile. For those who would like to dialog here, too, please do. I am looking to connect with HP imaging and printing customers that need more advice, direction, information, and anything that might keep them up at night about brand identity, small business financing, marketing as a small business, creating demand, etc.! I will also create entries that help you think differently about the items above! Reach out anytime! Taraprintingplus!
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